What's it called?: 
What does it sound like?: 
I've heard Toy unfairly regarded as a 'hype band' from some quarters. Yes they're mates with The Horrors, yes they have preposterous haircuts, yes they're been all over the music papers and yes they used to be in the awfully named Jo Lean and The Jing Jang Jong. The fact is, the hype is justified because they're really bloody good and this solid, self assured eponymous debut is an absolute corker. The music is steeped in swirling, psychedelic Motorik rock but with a definite pop edge to it that sets it apart from...well other swirling, psychedelic rockers. The record takes a few listens to sink in, and some of the tunes take their time to get going, check 'Dead and Gone' which doesn't seem to go anywhere until it explodes into joyous guitar fireworks 5 minutes in. There is a lot going on here, string laden swooning pop songs (My Heart Skips a Beat) and heavy instrumental freak outs (Drifting Deeper). Stream it here:
What does it all *mean*?: 
Tom Dougall the lead singer has shorter hair than the rest of the band, and could do with giving it a bit more oomph on the vocals. The longer haired members of the band need to rough him up a bit I reckon.
Goes well with …: 
Black nail varnish, Snakbite & Black, Patchouli oil, tatty leather jacket, heavy vibes, badly filmed video running through some daisies, preferably in Super 8.
Might suit people who like …: 
The Horrors, My Bloody Valentine, Stereolab, Krautrock, Psychedelia, 80s Indie Music.


on emusic, which makes it very good value indeed

Quite good. My heart skips a beat is a great tune. I reckon they'll do well.

But the hype isn't paying off at the moment - the album went into the chart at no.48.........

Just waiting on my emusic credits to refresh before I get this, but based on this earlier non-album single I'm expecting it to be good:

Cheap Ugg UGGs Outlet Cheap UGGs cheap ugg boots cheap nfl jerseys wholesale